How Much Do Instagram Ads Cost?
Instagram Marketing Packages
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Instagram Ads Cost In India
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How Much Does Instagram Advertising Cost In India?
The average Instagram sponsored ads or advertisement CPC ( cost per click) costs between 36.69 INR– 146.75 INR.
But, it totally depends on industry and competition. Now you know how much does it cost to put an ad on Instagram.
Instagram Promotion Packages
At the outset, the typical cost of Instagram advertising hovers between $0.01 and $3.50, given the chosen bidding mechanism.
Instagram advertising costs can basically be divided into three sections – Cost per click (CPC), Cost per engagement (CPE), and Cost per thousand impressions (CPM).
Cost Per Click (CPC)
Across all parameters, the cost per click on Instagram was between $0.50 and $1. These include all the clicks that took place on the ad. In the case of destination URLs, the cost per click hovered between $0.50 and $0.95
Cost Per Engagement (CPE)
Instagram CPE means cost per engagement, which compares the cost to the total amount of engagements on a Instagram post that include likes, shares, comment, or any other type of interactions on your ads. The cost per engagement stays between $0.01 and 0.05.
Cost Per Thousand Impressions (CPM)
The cost per one thousand impressions on Instagram on an average is $6.70. Another important consideration in determining Instagram advertising cost is demographics. The selection of audience demographics plays a vital role in ascertaining the cost.
However, if we look at the age aspect, things are quite different. According to a study by AdEspresso, the average cost per click (CPC) for Instagram advertising in 2017 across all age ranges varies from $0.70 to $0.80. It also emphasizes that the highest CPC age categories are 18-24, 25-34, and 35-44.
Comparison Of Advertising Costs Of Facebook And Instagram
In the world of social media advertising, the two big players are Instagram and Facebook. So, it makes complete sense to compare both platforms in regard to the costs. This comparison would help you decide which one offers the best value against the advertising spends. Above all, it would also help you determine the social media platform which offers a better audience reach to your ads.
SOCIAL PLATFORM | CPM | CPC |
|---|---|---|
Facebook | $6.70 | $0.20 – $2.00 |
Instagram | $7.19 | $0.97 |
’s useful to look at the demographics of each network besides just the pricing of Instagram and Facebook advertisements. While Facebook can target almost every age category, Instagram is found to be precisely active in reaching those aged 25 to 29. And, in terms of engagement, Instagram is much ahead of its competitors. (Check the above image). When it comes to getting the most promising results out of your ad campaign, it is recommended to choose the social media platform which can promise the best value. Though you may save more by choosing one platform, you may not get the chance to target more customers and get improved results.
Does It Make Sense To Spend Through Instagram Advertising?
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Better Click-Through-Rate (CTR)
Are you looking for affordable SEO Packages in India? Phanom Professionals offers cheap SEO packages for small to large size businesses. Instead of providing fixed-price monthly SEO packages, we give custom and affordable SEO packages that help the business requirements of every client. Our average monthly SEO cost for a project is 250$ (15,000 INR)/Month to 600$ (40,000 INR)/Month.
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Multi-Faced Targeting Options
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Superior Engagement
Are you looking for affordable SEO Packages in India? Phanom Professionals offers cheap SEO packages for small to large size businesses. Instead of providing fixed-price monthly SEO packages, we give custom and affordable SEO packages that help the business requirements of every client. Our average monthly SEO cost for a project is 250$ (15,000 INR)/Month to 600$ (40,000 INR)/Month.
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Higher Order Values
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Factors That Determine Instagram Advertising Costs
Anticipated Action Rates
By hiring an experienced and skilled social media management service provider your company is able to confront the market. Along with this, you get specialized designing, copywriting and development teams that fulfil every requirement of Your Business.
Prevailing Competition
Through Social Media Marketing Agency you have a fair chance to empower your business with highly automated social media marketing soft wares. For small- scaled industries, it’s a significant investment that can completely shake its budget. an completely shake its budget.
Ad Relevancy Score
By hiring an experienced and skilled social media management service provider your company is able to confront the market. Along with this, you get specialized designing, copywriting and development teams that fulfil every requirement of Your Business.
Bid Amount
Through Social Media Marketing Agency you have a fair chance to empower your business with highly automated social media marketing soft wares. For small- scaled industries, it’s a significant investment that can completely shake its budget. an completely shake its budget.
Other Factors That Affect Instagram Advertising Costs
Apart from these ones, there are several other factors that determine the advertising costs on the Instagram platform.
Other Factors That Affect Instagram Ads Cost
Gender
Though it may surprise you, it is true that targeting females through Instagram ads is costlier than chasing males. This is because of the inherent nature of females which makes them easy engageable on the platform. So, advertising specifically to female audiences on Instagram would cost more.
Holidays And Events
As people love to explore Instagram and other social media channels during holidays and special occasions, advertising during these days tends to cost more than advertising on other regular days. Again, this is due to the high competition as more companies try to target their customers during this time. So, if you are doing so, please allocate more funds towards Instagram advertising.
The Market
The market segment you are trying to target affects the amount your Instagram advertising costs. In the case of B2B firms, this tends to be a costlier deal as few companies are there on Instagram than the people. However, there are some sectors like beauty and apparel that ask for higher advertising costs.
Types Of Instagram Ads
There are mainly four types of Instagram ads for advertisers to choose from. Let’s look at them below.
Instagram Story Ads
Our Facebook advertising specialists create an effective and goal-oriented Facebook advertising campaign to target potential customers based on preferred locations, interests, age, gender and the type of business.
We also create an organic Facebook marketing strategy and design high-quality and catchy Facebook posts to increase engagement on the Facebook page.
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These Instagram stories are known to make the most of the available space. When a person views your Instagram story ad, it would take up the entire screen. It enables you to get your audience’s complete attention to your advertisement.
Your audience will respond well to story ads. They interact with them and examine your goods. Although it is a newer function, it has the potential to produce significant outcomes for your company.
Instagram Photo Ads
Photo ads are the most commonly used advertising tool on Instagram. These ads are made as images that appear in your audience’s newsfeed. Instagram photo ads can appear in either square or portrait frames. As already mentioned, these ads feature a CTA button at the base of the photo and a sponsored flag.
When creating these ads, it’s important for advertisers to pick the right photo. For example, the chosen photo should make a close fit with Instagram’s pattern. Taking a photo that appears excessively stock photo will stand out and could deter people from interacting with your ad campaign.
If you want to make your ad campaign effective, it is recommended to choose a photo that looks similar to the photo of a regular Instagram post. However, the photo should easily reflect your brand’s image.
Instagram Video Ads
Our Facebook advertising specialists create an effective and goal-oriented Facebook advertising campaign to target potential customers based on preferred locations, interests, age, gender and the type of business.
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One important thing to note is that these video ads start playing immediately without sound. So, it is extremely necessary to include all the important information in a smart way so that people never miss them while watching the video. One tip is not to highlight the most crucial part of the video in the first few seconds.
Instagram Carousel Ads
When it comes to interacting with your audience, Carousel Ads emerge as a wonderful option for advertisers. In these ads, you can upload several photos or videos in a single post. This way, you provide multiple options to your audience related to your offerings.
for example, if you have been promoting a series of books, it won’t make sense to share one photo of a book in the post. However, if you create a carousel ad, you can add images of different versions or even a video for better engagement.
Ways To Control Your Instagram Advertising Costs
Be it Instagram or any other advertising platform, the key to a successful ad campaign lies in getting more likes and clicks at the lowest possible advertising amount. And, when it comes to lowering your Instagram advertising costs, there are various ways to do it. So, in the following section, let’s get to know them and set the ground for a profitable Instagram advertising campaign.
1: Prefer To Use Automatic Bidding
If you have never used Instagram advertising before, it is recommended to use automatic bidding for your ad campaign. This way, you don’t need to get into the complexities of campaign bidding as the system would automatically choose the best bid for your ad campaign.
If you don’t have any historical data to help you figure out what CPC to set for your campaign, automatic bidding can help. It will assist you in determining the appropriate bid amount for your campaign.
When you employ automatic bidding, you avoid your company overbidding to run an ad. The lack of past data can make determining the appropriate bid amount challenging. You could believe you need to bid more than you do.
Automatic bidding allows you to establish the appropriate bid amount until you have data to steer your campaign. It’s a fantastic approach to saving money on Instagram advertising.
2: Use Smart Targeting
In most cases, advertisers strive to get maximum engagement on the featured ads. This helps them in generating more interest in the offered products & services. To get the best outcome, employ precise targeting that allows advertisers to choose from several parameters that help them target more precisely.
- Location: This factor allows advertisers to focus on people on the basis of their location. This location can be as extensive as a nation or as precise as a specific postal or pin code.
- Interests: While advertising on Instagram, you can check what the audience is interested in. Be it art or technology, this element allows precise targeting of your Instagram ads.
- Demographics: While advertising on Instagram, you can check what the audience is interested in. Be it art or technology, this element allows precise targeting of your Instagram ads.
- Behaviors: While advertising on Instagram, you can check what the audience is interested in. Be it art or technology, this element allows precise targeting of your Instagram ads.
- Custom audiences: While advertising on Instagram, you can check what the audience is interested in. Be it art or technology, this element allows precise targeting of your Instagram ads.
- Lookalike audiences: While advertising on Instagram, you can check what the audience is interested in. Be it art or technology, this element allows precise targeting of your Instagram ads.
3: Define Objectives
Ideally, every advertising campaign should be backed by an objective. This goes very much true in the case of an Instagram ad as it helps advertisers recover their Instagram advertising costs. Here are some goal examples you can choose to opt for.
Awareness
In the case of an awareness campaign, the ad should concentrate on boosting awareness related to your business venture, product, service, brand, or mobile app. your business, brand, product, app, or service. In other words, you would want to raise more awareness about your product or service. For this objective, it is advisable to manage a CPM campaign.
Consideration
In the case of an awareness campaign, the ad should concentrate on boosting awareness related to your business venture, product, service, brand, or mobile app. your business, brand, product, app, or service. In other words, you would want to raise more awareness about your product or service. For this objective, it is advisable to manage a CPM campaign.
4: Have Smart Landing Pages
Designing and developing highly relevant landing pages can also help you bring down your Instagram ad costs. In most scenarios, businesses commit the mistake of forwarding the incoming traffic on to the website’s home page. It doesn’t promote ad engagement as people find noting relevant to the ad you showed just now. This is why it is strongly recommended to have a landing page to make the visitors feel more relevant.
If you’re promoting a fashionable clothing line, your ad URL should be connected with a page where visitors can check your newest range. Directing people to your homepage is irrelevant to the ad you created because it focuses on your full store rather than just apparel!
Landing pages become extremely handy here as incoming leads can be forwarded to them.
More conversions occur when landing pages are relevant. People are more likely to convert when they are directed directly to the product they see in the ad. This allows advertisers to reimburse the costs of an Instagram ad campaign.
5: Ad Testing
You must test your Instagram ad if you want to reduce the cost of your campaign. It would never be the most powerful variant of your ad at the time of writing it. Therefore, it is important to test your ad to ascertain that you’re producing the finest version possible.
Ad testing helps in improving the relevancy of your ad copy. Ad copy that is relevant will result in higher ad placement and a reasonable CPC. It’s a proven way to save money on Instagram advertising costs.
Social Media Marketing Pricing Packages In IndiaInstagram Promotion Packages
With Phanom Professionals, you don’t have to worry about the return of your investment in SMM Services. We give our best to improve your social media presence with our services. Check out the detailed packages below to improve your social media presence.
Low Cost Instagram Promotion Packages In India
When you work with Phanom Professionals for your Instagram marketing needs, you’re provided with a unique Instagram marketing strategy customized for your business. Our Instagram promotion packages are very affordable and will give you the best outcome.
Basic
Instagram Promotion Packages
10,000 INR/140 USD
Monthly
-
WEBSITE REVIEW & ANALYSIS
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Max 5 Keywords
-
Website & Competitor Analysis
-
Content Duplicity Check
-
Initial Ranking Report
-
Keywords Research
-
ON PAGE SEO ANALYSIS
-
Meta Tags Creation
-
Canonicalization
-
URL Structure
-
Content Optimization
-
Image Optimization
-
Heading Tag Optimization
-
Website Speed Optimization
-
Robots.txt
-
Sitemap Creation
-
Google Analytics & Search Console Setup
-
Blog Optimization – 2 Posts
-
LOCAL SEO SETUP
-
Google Map Integration on website
-
Google My Business Page Setup and Optimization
-
Local Citations – 5
-
Local Classifieds – 2
-
CONTENT MARKETING
-
Blog Posting (500 – 700 words) – 1
-
Article Writing(500 – 700 words) – 1
-
Onsite Blog (300 – 500 words) – 1
-
EMAIL OUTREACH
-
Guest Blogging
-
Broken Backlink Building
-
Resource Link Building
-
Alerts and Mention
-
Link Roundups
-
Competitor Backlink Research
-
OFF PAGE SEO
-
Social Sharing – 30(Total)
-
Blog Social Sharing
-
Slide Submissions – 1
-
Text Infographic Creation – 1
-
Video Creation
-
Q & A – 1
-
MONTHLY REPORTING
-
Keyword Ranking Report
-
Google Analytics Report
-
Acquired Links Report
-
CLIENT SUPPORT
-
Email
-
Chat
-
Call
EXCLUSIVE OF ALL TAXES
Advanced
Instagram Promotion Packages
15,000 INR/ 210 USD
Monthly
-
WEBSITE REVIEW & ANALYSIS
-
Max 5 Keywords
-
Website & Competitor Analysis
-
Content Duplicity Check
-
Initial Ranking Report
-
Keywords Research
-
ON PAGE SEO ANALYSIS
-
Meta Tags Creation
-
Canonicalization
-
URL Structure
-
Content Optimization
-
Image Optimization
-
Heading Tag Optimization
-
Website Speed Optimization
-
Robots.txt
-
Sitemap Creation
-
Google Analytics & Search Console Setup
-
Blog Optimization – 2 Posts
-
LOCAL SEO SETUP
-
Google Map Integration on website
-
Google My Business Page Setup and Optimization
-
Local Citations – 5
-
Local Classifieds – 2
-
CONTENT MARKETING
-
Blog Posting (500 – 700 words) – 1
-
Article Writing(500 – 700 words) – 1
-
Onsite Blog (300 – 500 words) – 1
-
EMAIL OUTREACH
-
Guest Blogging
-
Broken Backlink Building
-
Resource Link Building
-
Alerts and Mention
-
Link Roundups
-
Competitor Backlink Research
-
OFF PAGE SEO
-
Social Sharing – 30(Total)
-
Blog Social Sharing
-
Slide Submissions – 1
-
Text Infographic Creation – 1
-
Video Creation
-
Q & A – 1
-
MONTHLY REPORTING
-
Keyword Ranking Report
-
Google Analytics Report
-
Acquired Links Report
-
CLIENT SUPPORT
-
Email
-
Chat
-
Call
EXCLUSIVE OF ALL TAXES
Enterprise
Instagram Promotion Packages
20,000 INR/ 275 USD
Monthly
-
WEBSITE REVIEW & ANALYSIS
-
Max 5 Keywords
-
Website & Competitor Analysis
-
Content Duplicity Check
-
Initial Ranking Report
-
Keywords Research
-
ON PAGE SEO ANALYSIS
-
Meta Tags Creation
-
Canonicalization
-
URL Structure
-
Content Optimization
-
Image Optimization
-
Heading Tag Optimization
-
Website Speed Optimization
-
Robots.txt
-
Sitemap Creation
-
Google Analytics & Search Console Setup
-
Blog Optimization – 2 Posts
-
LOCAL SEO SETUP
-
Google Map Integration on website
-
Google My Business Page Setup and Optimization
-
Local Citations – 5
-
Local Classifieds – 2
-
CONTENT MARKETING
-
Blog Posting (500 – 700 words) – 1
-
Article Writing(500 – 700 words) – 1
-
Onsite Blog (300 – 500 words) – 1
-
EMAIL OUTREACH
-
Guest Blogging
-
Broken Backlink Building
-
Resource Link Building
-
Alerts and Mention
-
Link Roundups
-
Competitor Backlink Research
-
OFF PAGE SEO
-
Social Sharing – 30(Total)
-
Blog Social Sharing
-
Slide Submissions – 1
-
Text Infographic Creation – 1
-
Video Creation
-
Q & A – 1
-
MONTHLY REPORTING
-
Keyword Ranking Report
-
Google Analytics Report
-
Acquired Links Report
-
CLIENT SUPPORT
-
Email
-
Chat
-
Call
EXCLUSIVE OF ALL TAXES
Get Effective Instagram Marketing Services To Grow Your Business
We follow a result-oriented approach to help you develop better customer reach, traffic, engagement, and conversions. We have unique ideas to improve your Instagram Marketing Campaigns. We help you to grow your business and earning from Instagram by:
- Promoting Your Hashtag On Other Social Profiles.
- By Getting Artistic With Your Hashtags.
- By Getting Expressive With Your Captions.
- Going for Influencer Marketing.
- Developing Your Own Instagram Style.
- Getting Local
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