How Much Do Facebook Ads Cost?
Facebook Marketing Packages & Advertising Cost

How Much Do Facebook Ads Cost In India?

Business Sector | Average CPC | Average CTR | Average Conversion Rate |
Apparels | Average ₹0.12 | Average 1.25% | Average 4.15 % |
Automative | Average ₹0.15 | Average 0.84% | Average 5.25% |
B2B | Average ₹0.18 | Average 0.75% | Average 10.75% |
Consumer Services | Average ₹0.24 | Average 0.75% | Average 9.84% |
Beauty | Average ₹0.17 | Average 1.23% | Average 6.98% |
Job Training and Employment | Average ₹0.21 | Average 0.50% | Average 12.25% |
Finance and Insurance | Average ₹1.23 | Average 0.63% | Average 9.85% |
Fitness | Average ₹0.67 | Average 1.24% | Average 14.56% |
Healthcare | Average ₹0.25 | Average 0.95% | Average 11.26% |
Home Decor | Average ₹0.83 | Average 0.69% | Average 6.25% |
Education | Average ₹0.14 | Average 0.75% | Average 14.14% |
Industrial Services | Average ₹0.59 | Average 0.78% | Average 0.81% |
Travel and Tourism | Average ₹0.14 | Average 0.89% | Average 2.95% |
Technology | Average ₹0.28 | Average 1.15% | Average 2.25% |
Retail | Average ₹0.69 | Average 1.73% | Average 3.50% |
Pros And Cons of Facebook Ads

Should I Use Facebook Advertising?
Should I Facebook on Advertising?
Target Audience
The sort of audience you select to reach has a large effect on the Facebook advertising price. The audience can be defined as a selected segment of people who, according to your observations, are much more likely to shop for your products or services.
Facebook Ad Campaign Objective
It is exciting to realise that there may be a total of eleven ad targets to pick from while you put it on the market on Facebook. These targets are located underneath the three most important classes:
Facebook Advertising Goals
Facebook ad goals are critical to remember while creating an ad marketing campaign. Different objectives will cause distinctive effects, so it is crucial to choose the right one for your business.
Facebook Ad Bidding Strategy
The bid of your ad has a role to play in the determination of Facebook ad prices. You will be able to choose from a variety of bidding strategies.

How Does Facebook Ads Bidding Affect the Cost of Facebook Ads?
Campaign Objective | Bid Strategies | Ideal For | Focus On |
Optimize your budget results | Automated Bidding | Achieving optimum results is feasible and that too with no stringent CPA requirements  Yielding total allotted budget is the need of the hour  Campaigns that do not have a clear objective or KPI | Higher CPM, CPA |
Optimize Conversion Rate | Uppermost Value | Utilizing the budget while eyeing on higher value buying | There must be a smart allotment of values across diverse offerings. |
Cost Control Of The Results | Cost Cap | Controlling CPA below a fixed amount irrespective of market scenarios | Spending may be slower than when utilising lowest cost; nevertheless, if you do not have specific CPA targets and are more concerned with spending your money, the lowest cost is a good option. Â The learning phase may take longer to complete than other bid tactics, during which time costs may exceed your budget; but, once learning is completed, delivery should stabilize. |
Managing Return on Ad Spend (ROAS) | Least Possible ROAS | Getting a certain return on your ad spend and breaking even  Rather than vying for the highest offer, you have more influence over the purchase value you produce from adverts. | If Facebook cannot attain the set ROAS base, then delivery may be used; does not project to use the complete ad budget  If your focus is more on ad spending than achieving a specific ROAS, it is better to go with highest value bidding  Needs the capability to measure bids given the predictable conversion rates and marginal expenses |
[Advanced] Controlling the amount Facebook bids in auctions | BiD Cap | In campaigns that utilize internal bidding or LTV models | The focus should be on measuring bids given the expected conversion rates and marginal expenses |
In A Facebook Ad Auction, There Are Three Important Factors To Consider:
- Expected Action Costs: Your predicted movement rate represents the risk that your audience will interact with your commercials, like by clicking on the given link or downloading the promoted app. To make an aggressive advertisement, your ad ought to have a higher expected motion fee, which allows for the design of an effective message for your target market.
- Bid:Â A “bid” refers to the amount you’re prepared to pay for a vacationer to reply to your ad. Always remember the fact that your bid is one of the most beneficial factors for augmenting the overall performance of your ad.

Cost of Facebook Ads Breakdown
CPM (Cost Per Mille)
$7.19
CPC (Cost Per Click)
$0.97
CPA (Cost Per Action)
$5.47
CPE (Cost Per Engagement)
$1.07
Factors That Affect Facebook Advertising Cost

Ad Position
- Instagram Feeds
- Facebook newsfeed
- Facebook Marketplace
- Facebook Video Feeds
- Facebook Right-side Sponsored Section
- Instagram Explore Section
- Messenger Inbox Feed
- Stories Feed Section for Facebook, Instagram, and Messenger

Facebook Ad Quality
Season
For your ideal customers. Aside from keywords, PPC ads include directing opportunities such as online behaviour history or demographics.Phanom experts stipulate that an incredible use of PPC advertisements is to create re-directing promotions and target visitors who are landing on your website.

Industry
Costs of Facebook Advertising in Different Industries
Industries | Average CPC |
Apparel | $0.45 |
Auto | $2.24 |
B2B | $2.52 |
Beauty | $1.81 |
Consumer Services | $3 .08 |
Education | $1.06 |
Employment & Job Training | $2.72 |
Finance & Insurance | $3.77 |
Fitness | $1.90 |
Home Improvement | $2.93 |
Healthcare | $1.32 |
Industrial Services | $2.14 |
Legal | $1.32 |
Real Estate | $1.81 |
Retail | $0.70 |
Technology | $1.27 |
Travel & Hospitality | $0.63 |
Why Should You Be Advertising on Facebook?
You may use Facebook advertising services if you want to empower the following aspects of your business:

- You’ve seen competitors’ classified ads on Facebook.
- You must find the target audience at the lowest possible Facebook ad cost.
- You want your business to benefit from greater exposure.
- You’re trying to get more natural visitors from Facebook referrals.
- You’re trying to amplify your online advertising campaign with minor Facebook costs.
Hire Phanom Professionals!
- Facebook ads don’t burn holes in their pockets.
- Facebook advertisements have an impact.
- Facebook holds a prime share of your target market.
- Facebook offers retargeting alternatives.
- Facebook provides beneficial analytics.
- A custom CTA button can be added to Facebook commercials.
Do Facebook Ads Really Work?
For B2C
Approximately $.51-2.26 CPC
For B2B
Approximately $2.52 CPC
What Are the Costs of Facebook Ads for B2B and B2C Businesses?
Average Conversion Rate for B2C Business
9-10%
Average Conversion Rate For B2B Business
10.53%
How much will our Facebook marketing plans cost you?
Facebook Marketing Packages
Basic
Facebook Marketing Packages-
WEBSITE REVIEW & ANALYSIS
-
Max 5 Keywords
-
Website & Competitor Analysis
-
Content Duplicity Check
-
Initial Ranking Report
-
Keywords Research
-
ON PAGE SEO ANALYSIS
-
Meta Tags Creation
-
Canonicalization
-
URL Structure
-
Content Optimization
-
Image Optimization
-
Heading Tag Optimization
-
Website Speed Optimization
-
Robots.txt
-
Sitemap Creation
-
Google Analytics & Search Console Setup
-
Blog Optimization – 2 Posts
-
LOCAL SEO SETUP
-
Google Map Integration on website
-
Google My Business Page Setup and Optimization
-
Local Citations – 5
-
Local Classifieds – 2
-
CONTENT MARKETING
-
Blog Posting (500 – 700 words) – 1
-
Article Writing(500 – 700 words) – 1
-
Onsite Blog (300 – 500 words) – 1
-
EMAIL OUTREACH
-
Guest Blogging
-
Broken Backlink Building
-
Resource Link Building
-
Alerts and Mention
-
Link Roundups
-
Competitor Backlink Research
-
OFF PAGE SEO
-
Social Sharing – 30(Total)
-
Blog Social Sharing
-
Slide Submissions – 1
-
Text Infographic Creation – 1
-
Video Creation
-
Q & A – 1
-
MONTHLY REPORTING
-
Keyword Ranking Report
-
Google Analytics Report
-
Acquired Links Report
-
CLIENT SUPPORT
-
Email
-
Chat
-
Call
Midsize Business
Facebook Marketing Packages-
WEBSITE REVIEW & ANALYSIS
-
Max 5 Keywords
-
Website & Competitor Analysis
-
Content Duplicity Check
-
Initial Ranking Report
-
Keywords Research
-
ON PAGE SEO ANALYSIS
-
Meta Tags Creation
-
Canonicalization
-
URL Structure
-
Content Optimization
-
Image Optimization
-
Heading Tag Optimization
-
Website Speed Optimization
-
Robots.txt
-
Sitemap Creation
-
Google Analytics & Search Console Setup
-
Blog Optimization – 2 Posts
-
LOCAL SEO SETUP
-
Google Map Integration on website
-
Google My Business Page Setup and Optimization
-
Local Citations – 5
-
Local Classifieds – 2
-
CONTENT MARKETING
-
Blog Posting (500 – 700 words) – 1
-
Article Writing(500 – 700 words) – 1
-
Onsite Blog (300 – 500 words) – 1
-
EMAIL OUTREACH
-
Guest Blogging
-
Broken Backlink Building
-
Resource Link Building
-
Alerts and Mention
-
Link Roundups
-
Competitor Backlink Research
-
OFF PAGE SEO
-
Social Sharing – 30(Total)
-
Blog Social Sharing
-
Slide Submissions – 1
-
Text Infographic Creation – 1
-
Video Creation
-
Q & A – 1
-
MONTHLY REPORTING
-
Keyword Ranking Report
-
Google Analytics Report
-
Acquired Links Report
-
CLIENT SUPPORT
-
Email
-
Chat
-
Call
ECommerce Business
Facebook Marketing Packages-
WEBSITE REVIEW & ANALYSIS
-
Max 5 Keywords
-
Website & Competitor Analysis
-
Content Duplicity Check
-
Initial Ranking Report
-
Keywords Research
-
ON PAGE SEO ANALYSIS
-
Meta Tags Creation
-
Canonicalization
-
URL Structure
-
Content Optimization
-
Image Optimization
-
Heading Tag Optimization
-
Website Speed Optimization
-
Robots.txt
-
Sitemap Creation
-
Google Analytics & Search Console Setup
-
Blog Optimization – 2 Posts
-
LOCAL SEO SETUP
-
Google Map Integration on website
-
Google My Business Page Setup and Optimization
-
Local Citations – 5
-
Local Classifieds – 2
-
CONTENT MARKETING
-
Blog Posting (500 – 700 words) – 1
-
Article Writing(500 – 700 words) – 1
-
Onsite Blog (300 – 500 words) – 1
-
EMAIL OUTREACH
-
Guest Blogging
-
Broken Backlink Building
-
Resource Link Building
-
Alerts and Mention
-
Link Roundups
-
Competitor Backlink Research
-
OFF PAGE SEO
-
Social Sharing – 30(Total)
-
Blog Social Sharing
-
Slide Submissions – 1
-
Text Infographic Creation – 1
-
Video Creation
-
Q & A – 1
-
MONTHLY REPORTING
-
Keyword Ranking Report
-
Google Analytics Report
-
Acquired Links Report
-
CLIENT SUPPORT
-
Email
-
Chat
-
Call
TESTIMONIALS
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