Frequently asked questions
Cost Per Impression: The cost of an advertisement is determined by how many times it is shown.
Cost Per Engagement: The cost of an ad is determined by when an individual completes a predefined engagement (such as viewing your video ad).
Search Network Campaigns: These ads typically run in text format and are also shown on SERPs when someone looks for a service or product that is similar to your own.
Display Network campaigns: These ads typically run in image format and search on websites or applications that your particular customers generally see.
Video campaigns : These advertisements usually last from 6 to 15 seconds and are shown right before or throughout the YouTube video.